Gangnam Style Changes the Money in Music

As “Gangnam Style” gallops toward 1 billion views on YouTube, the first Asian pop artist to capture a massive global audience has gotten richer click by click. So too has his agent and his grandmother. But the money from music sales isn’t flowing in from the rapper’s homeland South Korea or elsewhere in Asia.

From YouTube ads and iTunes downloads, 34-year-old Park Jae-sang — better known as PSY — and his camp will rake in at least $7.9 million this year, according to an analysis by The Associated Press of publicly available information and industry estimates. An even bigger dollop of cash will come from TV commercials. But for online music sales in South Korea, he’ll earn less than $60,000.

Here’s how it works.

YOUTUBE

“Gangnam Style” with its catchy tune and much imitated horse-riding dance is the most-watched video on YouTube ever.

The viral video has clocked more than 880 million YouTube views since its July release, beating Justin Bieber’s “Baby,” which racked up more than 808 million views since February 2010. PSY’s official channel on YouTube, which curates his songs and videos of his concerts, has nearly 1.3 billion views.

TubeMogul, a video ad buying platform, estimates that PSY and his agent YG Entertainment have raked in about $870,000 as their share of the revenue from ads that appear with YouTube videos. The Google Inc.-owned video service keeps approximately half.

PSY and YG Entertainment also earn money from views of videos that parody his songs.

Google detects videos that use copyrighted content. Artists can have the video removed or allow it to stay online and share ad revenue with YouTube. In the last week of September when “Gangnam Style” had around 300 million views, more than 33,000 videos were identified by the content identification system as using “Gangnam Style.”

But since YouTube can be accessed from all over the world, wouldn’t Asia be responsible for a significant chunk of the $870,000? The countries with the second and third-highest views of the video are Thailand and South Korea.

“Ads rates vary depending on which country the video is played. Developed countries have higher ad rates and developing countries lower,” said Brian Suh, head of YouTube Partnership in Seoul.

And the country with the most views of “Gangnam Style?” The United States.

LEGAL DOWNLOADS, CDs

“Gangnam Style” has been downloaded 2.7 million times in the U.S. and has been the No. 1 or No. 2 seller for most weeks since its debut, according to Nielsen SoundScan.

The song sells for $1.29 on Apple’s iTunes Store, the market leader in song downloads. Apple generally keeps about 30 percent of all sales, so the PSY camp could be due more than $2.4 million.

How much PSY keeps and how much goes to his managers, staff and record label is unclear. South Korean industry insiders said PSY likely gets 70 percent and YG Entertainment 30 percent for U.S. downloads.

But earnings from downloads in PSY’s homeland are far from an embarrassment of riches.

South Koreans pay less than $10 a month for a subscription to a music service that allows them to download hundreds of songs or have unlimited access to a music streaming service. That makes the cost of a downloaded song about 10 cents on average. The average price for streaming a song is 0.2 cent.

PSY’s cut for downloads is 14 percent. That falls to 7.5 percent for streamed songs. Yes, 7.5 percent of 0.2 cent. And that’s before PSY’s “Gangnam Style” co-composer take his share. The biggest cut goes to his agent and online retailers.

According to South Korea’s national Gaon Chart, “Gangnam Style” was downloaded more than 3.6 million times and streamed around 40 million times as of November. That adds up to a little more than $61,000.

It’s likely the fast fading music CD industry generated even smaller revenue. PSY’s 9 percent cut from sales of 102,000 CDs in South Korea would earn him $50,000 or more, according to an estimate by Kim Dong-hyun, a senior manager at Korea Music Copyright Association.

As for many other parts of Asia, illegal downloads and pirated CDS are so pervasive that only a small minority are willing to pay up for the legal versions.

TV COMMERCIALS

PSY has been jetting around the world, performing on shows such as “The X-Factor Australia” and NBC’s “Today Show,” but such programs usually cover travel costs and not much else, said Gary Bongiovanni, editor-in-chief of concert trade magazine Pollstar.

It is television commercials that are the big money spinner for the most successful of South Korea’s K-pop stars. PSY has been popping up in TV commercials in South Korea for top brands such as Samsung Electronics and mobile carrier LG Uplus.

Chung Yu-seok, an analyst at Kyobo Securities, estimates PSY’s commercial deals would amount to 5 billion won ($4.6 million) this year.

The money is cool. The products not so much. PSY is now the face of a new Samsung refrigerator and a major noodle company.

THE FAMILY

A fact little known outside South Korea is that PSY’s father, uncle and grandmother own a combined 30 percent of DI Corp., a company which makes equipment that semiconductor companies use to make computer chips.

It’s a stretch to plausibly explain how the success of “Gangnam Style” will boost DI’s profits but that doesn’t matter to the South Korean stock market. Perhaps inspired by the pure power of pop, DI shares surged eightfold from July after PSY’s hit reached No. 2 on the Billboard Hot 100 and No. 1 on the U.K. singles chart.

It was time to cash in for PSY’s grandmother, who sold 5,378 shares for about $65,000.

The share price has fallen since then but is still about double what it was before the release of “Gangnam Style.”

PSY’s agent YG Entertainment has also done well. Its share price is up about 30 percent since mid-July. The value of CEO Yang Hyun-suk’s stake has swelled to about $200 million, making him among the richest in South Korea’s entertainment industry.

THE FUTURE

The question now hanging over PSY is whether he will replicate the blockbuster success of “Gangnam Style” or end up remembered as a one-hit wonder.

“When this slows down, what comes next for PSY?” said Nielsen analytics vice president David Bakula. “Is it the evolution of a new musical style, something audiences are going to be craving en masse, or is it something that’s just a passing fancy?”

Analysts say “Gangnam Style” alone will not be enough to propel PSY into the ranks of musicians such as Adele and may not even be enough to make him the top-grossing K-pop star. That will depend largely on his upcoming album, which PSY said will be released in March.

Ryan Nakashima contributed to this report from Los Angeles.

A guide providing tips on how to find the best printers in Uxbridge!

A lot of people underestimate the traditional methods of advertising and marketing. This is because we live in a day and age whereby everything is moving at such a rapid pace. Every single day there is a new form of technology being developed. Individuals are constantly finding new platforms to market their business via, such as tablets, social networking and more. These concepts are of course effective. Nevertheless, it is valuable to recognise how relevant and successful traditional forms of advertising are, such as commercial printing. After all, the fact that they have been utilised effectively for so many years by so many companies is a testament to their success. All in all, it is beneficial for most businesses to have a balance of both digital marketing methods and print marketing methods.

This article will deal with the latter; print advertising. Commercial printing is a widely utilised and very effective form of marketing. The reason why it is so successful is that it offers two qualities which digital marketing cannot. These qualities are as follows; it is both tangible and can be used to target specific people, areas or groups via the way it is distributed. Commercial printing incorporates a wide selection of different printed products; these include anything from business cards to billboards to magazines. The choice is quite simply endless. This is great because it means that there is something to suit all tastes, budgets and types of business.

It is important to make sure that you opt for a reputable and high quality commercial printing business. After all, you need to ensure that the advertising prints you distribute are of a high quality. Moreover, they need to be effective and have the desired impact you were going for. When it comes to finding the best printers in Uxbridge you need to contemplate certain factors in order to narrow down your search. This article will help with that by revealing exactly what those factors are.

The first thing you need to consider is what the company as a whole can offer you. Can they give you advice on the design of your printing product? Can they distribute it for you? Can they advise you regarding what type of commercial printing would be most effective? These are the sort of things you should be thinking about. The more professional input you can gain the better.

Aside from the service itself you should also consider the experience and the reputation of the company. Experience is important because you need to be safe in the knowledge that the company you have chosen has the knowledge and the insight to deal with any requirements, queries or issues that you may have. Moreover, it is advisable to look around online in order to discover whether the company has good feedback from previous customers or not.

The final thing that you need to contemplate is obviously price. This is something which is unique to you because everyone has their own financial situation. Nevertheless, it is advisable to get several quotes and compare them in order to discover a good deal.

If you consider these three points carefully then you are assured to find great printers in Uxbridge.

Good Reviews from Your Clients can Boost Your Business

The support and trust that you receive from your customers will go a long way in the growth of your business. This is a fact that you have to accept irrespective of the type of business you are in. The biggest form of marketing that your business will receive is by way of your customer’s feedback. The reviews and testimonials given by them will help prospective customers reach a decision regarding your business.

It doesn’t mean that you have to solely depend on your customers for growing your business. No, that is not the case. The hard work and labor put in by you and your loyal employees will definitely earn you good revenues. You might create or manufacture a product or service that has a very high demand in your target market. Obviously, people will grab your product in an instant. This will increase your sales and profits and thus everyone will go home happy. Now comes the tricky part. How would you know if the customers are happy with what they bought? Have you been able to meet their expectations? This is when customer feedback and reviews matter.

Good reviews from the customer will ensure that you are meeting their expectations and demands. This will bring in more customers to your products and services. Word of mouth will serve your purpose of marketing. You need to capitalize on this situation. How would you do that? By acknowledging the feedback received! If you visit the websites of some of the best product or service brands in the market, you will find a dedicated column for customer’s testimonials. You may also find reviews, feedback or comments on a particular product or service that the customer has experienced.

We will now take two examples to show how customer feedback can be utilized on a company’s website.  Here is a website known as Internet Marketing Ninjas, who has very effectively included their client’s feedback on the lower part of their landing page. Similarly another website, BusinessPro Designs has very nicely maintained a column on their home page where you will find testimonials given by their loyal clients. But if you check the website of Wikipedia, they have maintained a separate page where visitors can not only comment on their articles but also inform them if there is any error as well as give their feedback. These testimonials act as a proof of the services that the websites claim to offer.

Reviews and feedback from the customers need not be present only on the website of a particular company. There are many websites that collect feedback and reviews from customers for various businesses and clients give their comments accordingly. Sometimes these reviews can be a particular product or service oriented or a general review of the company. You will find users giving feedback which may point out on some mistakes in the product or services. Many companies keep a tab on these reviews and work accordingly to improve their products or services. It is advisable that you visit the website of the particular company whose review has been mentioned. This will help you to recognize and clarify any false or misleading claims made in any testimonial. Make your decisions wisely and get the maximum returns for your business!

Information Technology in the UK: Current Scenario & Future

Information technology is the centre of our lives and it can be found playing its role in almost all the industries today. IT is the core of every business and in the coming decades, it will continue to remain a vital element fostering the growth of businesses. IT is a dynamic industry that is changing constantly. IT job positions include technical roles, business-related roles, creative roles and more. During the recession, it was the IT industry that remained to be least affected. Significant presence of IT in all aspects of our life has strengthened its position opening up doors of exciting opportunities in the field.

1 out of 18 people in the UK work with the IT and the telecoms industry which means 1.52 million people are working with the industry of information technology. There are more than 150,000 businesses in the UK industry and almost 87% of them are related with the information technology currently. IT and telecoms industry in the UK is believed to produce an annual GVA contribution of 8.4% and over, of the total economy. Although the opportunities do exist throughout the UK but over 44% of the IT jobs in the UK are either based in London or in the South East.

Job roles that exist in the UK IT sector are –

  • Applications developer
  • Information systems manager
  • Multimedia programmer
  • Systems analyst
  • Database administrator
  • IT consultant
  • IT technical support officer
  • Games developer
  • IT trainer
  • Systems developer

Here are some of the additional skills that IT job seekers must possess –

  • Good communication skills – written, verbal as well as interpersonal
  • Organisation and planning
  • Problem-solving attitude
  • Teamwork
  • Customer focus and valuable commercial awareness
  • Motivation and enthusiasm
  • Flexibility and adaptability
  • Willingness and in inclination towards learning new and useful skills quickly

Degrees and certifications relating with the field of IT will continue to play its role depending on the requirements of the IT jobs in future. Postgraduate study may not be required at all levels but it will offer you the desired edge in the highly competitive IT market of today and the future.

In future, there can be an increase in the demand for employees possessing IT skills of a higher value along with valuable certifications and expertise in their relevant fields. This will be necessary and much desired by the future recruiters due to huge demands for production of more innovative and useful IT products. It is believed that the UK will continue to come up as significant player in the IT sector. Hence job seekers in future will have to continually update their skills in order to stand a fair chance in the future IT recruitment.

 

Points to Judge When Deciding Among the Wedding Venues in Surrey

Every little girl dreams of their wedding day, they envisage their perfect dress, a dreamy location and an array of adoring guests. Nevertheless, in reality, planning these aspects are a lot more difficult than when you thought of them as a little child, especially, when it comes to picking the venue for your wedding reception. This article will help you by providing you with some of the best tips and guidance on what to look for when deciding on which of the many wedding venues in Surrey to go for.

The first and foremost thing, which you need to consider, is how much money you are able to set aside to pay for your wedding venue alone. Sit down and calculate a strict and precise budget for this aspect of the wedding planning. Obviously, you will want to have the perfect day and a stunning venue plays a massive part in this. However, this does certainly not mean that you have to pay ludicrous amounts of money in order to achieve this. Ensure that you find out if the venue is available for the entire day and/or night and if not, then how many hours of hire is included in the entire cost and how much it would cost for an additional time.

In addition to this, you might also want to find out whether the venue includes certain facilities and equipment you might require such as furniture, adornments and a catering service. A lot of people like to take care of these aspects themselves but it can be a lot easier, if they are all entailed with the venue you are hiring. It is worth finding out what extra services they can provide as you might find they have something, which appeals to you greatly.

Furthermore, one of the most important aspects to consider when deciding upon which of the wedding venues in Surrey to go for is the actual size of the venue. Many people often overlook this very simple factor but the truth is that it is of utmost importance. My advice is to calculate the approximate number of guests you are expecting to attend your wedding or wedding reception. You should then find a venue perfectly suited to this number. Obviously, you do not want something too small as everyone will end up feeling crammed and flustered. But, at the same time, you also do not want something too big. For one, this will cost you more money than necessary. But also, your venue will look too big and people will feel lost and the place will look much emptier than it actually is.