Satellite TV Providers – A Boon or a Bane?
Saturday, February 5th, 2011
The most pertinent statement – is satellite TV providers’ boon or bane for us. In our everyday life, while still signing up for services of satellite TV, we keep pondering will we receive what we have been promised? The answer remains under cover until we start facing problems or until we are satisfied with their products and services. However, the question lurks in every mind.
We are all aware that any fair business policy does not allow its owners to cheat its esteemed customers. But we even know for a fact now that there are just a handful of companies that run on these strict business policies and guidelines. In order to capture a huge consumer market and to have better control over stock market, most of the companies adopt deceptive measures to become a popular leader. But they hardly realize that this may have counter effect on its growth prospects.
One such popular leader in the satellite TV business, DirecTV has set a glaring example for us. Since 2007, complaints were pouring in against its malpractices. People have lodged complaints with Attorney Generals of their states, written blogs, posted grievances in forums, and have by all means exposed that the provider has misled them through its dubious advertising campaigns, unreliable sales pitch, faulty equipment, hidden fee, early termination fee, and many such billing issues.
The provider has even used fraudulent schemes like referral programs. They do not offer old customers what they offer to new subscribers, free of cost. The provider’s ambiguous technique of treating two kinds of subscribers- old and new is really alarming. This reveals that truly the big satellite TV giant, DirecTV was just focused on increasing its subscriber’s base, although through unjust methods. People have clearly stated that the satellite TV provider has deceived them in many ways and resorted to unfair means of conducting business.
In fact, according to Better Business Bureau around 39, 000 complaints were registered with them over the past 3 years. Therefore, we are still in the process of realizing whether satellite TV providers have actually helped us or harmed us!


