The support and trust that you receive from your customers will go a long way in the growth of your business. This is a fact that you have to accept irrespective of the type of business you are in. The biggest form of marketing that your business will receive is by way of your customer’s feedback. The reviews and testimonials given by them will help prospective customers reach a decision regarding your business.
It doesn’t mean that you have to solely depend on your customers for growing your business. No, that is not the case. The hard work and labor put in by you and your loyal employees will definitely earn you good revenues. You might create or manufacture a product or service that has a very high demand in your target market. Obviously, people will grab your product in an instant. This will increase your sales and profits and thus everyone will go home happy. Now comes the tricky part. How would you know if the customers are happy with what they bought? Have you been able to meet their expectations? This is when customer feedback and reviews matter.
Good reviews from the customer will ensure that you are meeting their expectations and demands. This will bring in more customers to your products and services. Word of mouth will serve your purpose of marketing. You need to capitalize on this situation. How would you do that? By acknowledging the feedback received! If you visit the websites of some of the best product or service brands in the market, you will find a dedicated column for customer’s testimonials. You may also find reviews, feedback or comments on a particular product or service that the customer has experienced.
We will now take two examples to show how customer feedback can be utilized on a company’s website. Here is a website known as Internet Marketing Ninjas, who has very effectively included their client’s feedback on the lower part of their landing page. Similarly another website, BusinessPro Designs has very nicely maintained a column on their home page where you will find testimonials given by their loyal clients. But if you check the website of Wikipedia, they have maintained a separate page where visitors can not only comment on their articles but also inform them if there is any error as well as give their feedback. These testimonials act as a proof of the services that the websites claim to offer.
Reviews and feedback from the customers need not be present only on the website of a particular company. There are many websites that collect feedback and reviews from customers for various businesses and clients give their comments accordingly. Sometimes these reviews can be a particular product or service oriented or a general review of the company. You will find users giving feedback which may point out on some mistakes in the product or services. Many companies keep a tab on these reviews and work accordingly to improve their products or services. It is advisable that you visit the website of the particular company whose review has been mentioned. This will help you to recognize and clarify any false or misleading claims made in any testimonial. Make your decisions wisely and get the maximum returns for your business!