Tag Archives: Marketing

Gangnam Style Changes the Money in Music

As “Gangnam Style” gallops toward 1 billion views on YouTube, the first Asian pop artist to capture a massive global audience has gotten richer click by click. So too has his agent and his grandmother. But the money from music sales isn’t flowing in from the rapper’s homeland South Korea or elsewhere in Asia.

From YouTube ads and iTunes downloads, 34-year-old Park Jae-sang — better known as PSY — and his camp will rake in at least $7.9 million this year, according to an analysis by The Associated Press of publicly available information and industry estimates. An even bigger dollop of cash will come from TV commercials. But for online music sales in South Korea, he’ll earn less than $60,000.

Here’s how it works.


“Gangnam Style” with its catchy tune and much imitated horse-riding dance is the most-watched video on YouTube ever.

The viral video has clocked more than 880 million YouTube views since its July release, beating Justin Bieber’s “Baby,” which racked up more than 808 million views since February 2010. PSY’s official channel on YouTube, which curates his songs and videos of his concerts, has nearly 1.3 billion views.

TubeMogul, a video ad buying platform, estimates that PSY and his agent YG Entertainment have raked in about $870,000 as their share of the revenue from ads that appear with YouTube videos. The Google Inc.-owned video service keeps approximately half.

PSY and YG Entertainment also earn money from views of videos that parody his songs.

Google detects videos that use copyrighted content. Artists can have the video removed or allow it to stay online and share ad revenue with YouTube. In the last week of September when “Gangnam Style” had around 300 million views, more than 33,000 videos were identified by the content identification system as using “Gangnam Style.”

But since YouTube can be accessed from all over the world, wouldn’t Asia be responsible for a significant chunk of the $870,000? The countries with the second and third-highest views of the video are Thailand and South Korea.

“Ads rates vary depending on which country the video is played. Developed countries have higher ad rates and developing countries lower,” said Brian Suh, head of YouTube Partnership in Seoul.

And the country with the most views of “Gangnam Style?” The United States.


“Gangnam Style” has been downloaded 2.7 million times in the U.S. and has been the No. 1 or No. 2 seller for most weeks since its debut, according to Nielsen SoundScan.

The song sells for $1.29 on Apple’s iTunes Store, the market leader in song downloads. Apple generally keeps about 30 percent of all sales, so the PSY camp could be due more than $2.4 million.

How much PSY keeps and how much goes to his managers, staff and record label is unclear. South Korean industry insiders said PSY likely gets 70 percent and YG Entertainment 30 percent for U.S. downloads.

But earnings from downloads in PSY’s homeland are far from an embarrassment of riches.

South Koreans pay less than $10 a month for a subscription to a music service that allows them to download hundreds of songs or have unlimited access to a music streaming service. That makes the cost of a downloaded song about 10 cents on average. The average price for streaming a song is 0.2 cent.

PSY’s cut for downloads is 14 percent. That falls to 7.5 percent for streamed songs. Yes, 7.5 percent of 0.2 cent. And that’s before PSY’s “Gangnam Style” co-composer take his share. The biggest cut goes to his agent and online retailers.

According to South Korea’s national Gaon Chart, “Gangnam Style” was downloaded more than 3.6 million times and streamed around 40 million times as of November. That adds up to a little more than $61,000.

It’s likely the fast fading music CD industry generated even smaller revenue. PSY’s 9 percent cut from sales of 102,000 CDs in South Korea would earn him $50,000 or more, according to an estimate by Kim Dong-hyun, a senior manager at Korea Music Copyright Association.

As for many other parts of Asia, illegal downloads and pirated CDS are so pervasive that only a small minority are willing to pay up for the legal versions.


PSY has been jetting around the world, performing on shows such as “The X-Factor Australia” and NBC’s “Today Show,” but such programs usually cover travel costs and not much else, said Gary Bongiovanni, editor-in-chief of concert trade magazine Pollstar.

It is television commercials that are the big money spinner for the most successful of South Korea’s K-pop stars. PSY has been popping up in TV commercials in South Korea for top brands such as Samsung Electronics and mobile carrier LG Uplus.

Chung Yu-seok, an analyst at Kyobo Securities, estimates PSY’s commercial deals would amount to 5 billion won ($4.6 million) this year.

The money is cool. The products not so much. PSY is now the face of a new Samsung refrigerator and a major noodle company.


A fact little known outside South Korea is that PSY’s father, uncle and grandmother own a combined 30 percent of DI Corp., a company which makes equipment that semiconductor companies use to make computer chips.

It’s a stretch to plausibly explain how the success of “Gangnam Style” will boost DI’s profits but that doesn’t matter to the South Korean stock market. Perhaps inspired by the pure power of pop, DI shares surged eightfold from July after PSY’s hit reached No. 2 on the Billboard Hot 100 and No. 1 on the U.K. singles chart.

It was time to cash in for PSY’s grandmother, who sold 5,378 shares for about $65,000.

The share price has fallen since then but is still about double what it was before the release of “Gangnam Style.”

PSY’s agent YG Entertainment has also done well. Its share price is up about 30 percent since mid-July. The value of CEO Yang Hyun-suk’s stake has swelled to about $200 million, making him among the richest in South Korea’s entertainment industry.


The question now hanging over PSY is whether he will replicate the blockbuster success of “Gangnam Style” or end up remembered as a one-hit wonder.

“When this slows down, what comes next for PSY?” said Nielsen analytics vice president David Bakula. “Is it the evolution of a new musical style, something audiences are going to be craving en masse, or is it something that’s just a passing fancy?”

Analysts say “Gangnam Style” alone will not be enough to propel PSY into the ranks of musicians such as Adele and may not even be enough to make him the top-grossing K-pop star. That will depend largely on his upcoming album, which PSY said will be released in March.

Ryan Nakashima contributed to this report from Los Angeles.

Build an eCommerce Website

E-commerce is a way of making money online. It is a business concept that can prove to be very lucrative if done correctly. When starting an E-commerce website the first thing that you need to consider is its key purpose and concept. Consider the following questions:

  • What is my product?
  • Who is my product for?
  • What is the unique selling point of my product or website?

To come to a conclusion, it is advisable to brainstorm and plan your concept. When considering the product think about what it actually is and whether there is enough market opportunity for it – primary and secondary research is usually beneficial. List the pros and cons of each ideal before making an objective decision.
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What do you know about Internet Marketing? Learn Now

Internet Marketing is all about the business via the medium of Internet. Internet Marketing is a vast field of IT. It is on the rise from the past 10 years. People have earned quite a business in this field. The main reason why people normally choose Internet Marketing is because of the usage of time which is very low and the usage of money which is near to nothing. Those people who use Internet marketing to promote there business either it’s small one or a Multi-National Company stay always in Profit. Features It is not necessary that only the wealthiest people can do business via the Internet marketing. The fact is that Internet Marketing is a business in which every kind of people from different communities whether rich or poor can join it to gain higher amount of money than expected.
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Starting Out In The Internet Marketing Business Is Priceless

I’ve been speaking to a lot of very successful business people and I am just overwhelmed at how excited they all are to be learning about it.There is a lot to learn for those courageous business men and women who want to learn more about internet marketing. The first thing to keep in mind if you are new to it is to remember that there is a lot to learn and after you have learned the first bit of stuff you have to practice what you have learned by putting your new found knowledge into action and trying the first steps to making money.

Before starting an internet business, or if you haven’t given your business the attention it deserves, ingrain in your mind right now that you need to treat your business as seriously as your job.With a clear idea of where you want to go with Internet marketing, it can be a valuable tool to expand your business into the digital realm, but be careful not to go overboard, as all marketing eventually crosses into the zone of limited return. In addition to all this, when you combine the power of the internet and the ingenious compensation plan of many network marketing business, the average person can achieve staggering levels of financial success.

For many new internet business owners web site marketing will be one of the most important, if not the most important, keys to their success online.And most importantly, if wish to prevent the potential of European and Asian dominance of the Internet Marketing business, then consider meeting the world on its own terms – with A multilingual, multicultural Website offering Your Product or Service. The problem is, most people who “decide” to building their internet business does all the worrying after they’ve decided – and that causes a great deal of stress in their lives and doubt in their choices. And the answer to that is, there are risk in all forms of business however, there are ways to minimize the risk in your business.Some of you keep hearing from other business associates that internet business is the greatest method of increasing business and building a foundation for customer support.

Frankly when I finished studying some internet marketing system, “The Insider Secrets To Marketing Your Business On The Internet”, I was overwhelmed by the huge amount of information it managed to pack into this tutorial. For a great resource on these points and many others to help the home based business person.If you have a home based internet business, having a marketing plan is very important. The goal of your marketing plan is to guide your business towards more profits, inform prospects about your products; establish credibility with the prospects, motivate them, prove or show value of the product to them and get them to take action to buy the product. For more information logon to www.social-marketing-secret.com .

You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business.If you’re an internet business owner who designed your business website using HTML programming, otherwise known as hypertext markup language, you may be aware of the importance of meta tags.

There are free search engine tools and meta tag generators for website designers and internet business owners wanting to save money while marketing their website.Running an Internet home business gives you plenty of opportunity to make yourself known to your potential customers without much effort on your part. If you want to know more about how to do online advertising to your business, make sure you click the link at resource box below. About the Author:-http://www.tube-pros-espects.com

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What is the Difference Between Internet Marketing and Blogging:

Sometimes I need to refresh myself on the difference between blogging and internet marketing. When you write an article for a blog about internet marketing, is it still considered blogging?I think most people consider blogging to be a form of expression that is directly related to their personal life. Wikipedia defines internet marketing or online marketing, for more details visit to www.sell-using-the-web.com as the marketing of products or services over the World Wide Web.For the most part, the distinction between a blogger and an internet marketer is a bit fuzzy. The most obvious realization is that the average blogger probably doesn’t make that much money online whereas the business savvy internet marketing might make a fortune selling advertising and affiliate products.Generally bloggers write about their experiences, their opinions, current events, and things that interest them. Internet marketers tend to focus on subjects like search engine optimization, affiliate reviews, and marketing techniques. They are focused on making money plain and simple.The typical internet marketer spends half their time in the field writing and the other half researching, optimizing and obtaining inbound links. Bloggers generally spend half their time writing and the other half of their time trying to get their peers to read their blogs.To make a long story short just because you have a blog doesn’t necessarily mean you are marketing it correctly. If you are serious about your blog either way you will most likely need to acquire internet traffic to leverage your blog. Regardless of whether or not you want to earn money online with your blog, learning the basic principals of internet marketing will most likely prove to be very useful in the acquisition of internet traffic.

There are many things that are important to being a successful Internet marketer. But three things in particular, in my honest opinion, are critical to success. In fact, you really could say that these three things pretty much cover the essence of Internet marketing. I’m talking about training, product and promotion. In this article, for more details visit to www.mrx-interview.com I’m going to explain why these three things are so important.Let’s start with training. How many people in this world do you know who are successful at something who don’t know what they’re doing? I certainly wasn’t one of them. When I first started as an Internet marketer, over six years ago, I was so clueless that I made all of $28 in my first five months. Why? Simple…I didn’t have the training I needed. Once I started to get that training, I began to make a steady income online.Now, you can pay for that training or you can go about getting it in bits and pieces by going the free route such as by digging through forums and the like. The downside to the free route is that it can be very time consuming. By paying for training, you can cut months off the learning curve. Of course the downside is that it’s not free. If you’re tight on funds, the free route may be your only option.What about product? Well, you have to have something to sell to people. Nobody is going to send you money because of your good looks. Now, you can create your own product, which is going to give you the most control and the most income, or you can sell an existing product as an affiliate. The downside of the latter is that you are competing with many other people. However, there is almost no cost involved and the process is a lot quicker than having to create something from scratch. Either way, you have to have something to sell or you’re not going to have a successful business. And…it has to be something that people actually want. Not need, want. Big difference.Finally, we have promotion. I’ve said this a thousand times and I’m sure I’ll say it a thousands times more. I don’t care how great a product or site you have. If nobody sees it, you’re not going to make any sales. You have to promote. Again, you can go the free route, of which there are some excellent options like article marketing, or you can pay for traffic, such as you would do by using pay per click advertising. But whatever you do, you have to promote. The traffic won’t just come to you.If you concentrate on these three things, you’ll find that your marketing efforts are more focused and your results will be a whole lot better.

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