Tag Archives: Money

Gangnam Style Changes the Money in Music

As “Gangnam Style” gallops toward 1 billion views on YouTube, the first Asian pop artist to capture a massive global audience has gotten richer click by click. So too has his agent and his grandmother. But the money from music sales isn’t flowing in from the rapper’s homeland South Korea or elsewhere in Asia.

From YouTube ads and iTunes downloads, 34-year-old Park Jae-sang — better known as PSY — and his camp will rake in at least $7.9 million this year, according to an analysis by The Associated Press of publicly available information and industry estimates. An even bigger dollop of cash will come from TV commercials. But for online music sales in South Korea, he’ll earn less than $60,000.

Here’s how it works.


“Gangnam Style” with its catchy tune and much imitated horse-riding dance is the most-watched video on YouTube ever.

The viral video has clocked more than 880 million YouTube views since its July release, beating Justin Bieber’s “Baby,” which racked up more than 808 million views since February 2010. PSY’s official channel on YouTube, which curates his songs and videos of his concerts, has nearly 1.3 billion views.

TubeMogul, a video ad buying platform, estimates that PSY and his agent YG Entertainment have raked in about $870,000 as their share of the revenue from ads that appear with YouTube videos. The Google Inc.-owned video service keeps approximately half.

PSY and YG Entertainment also earn money from views of videos that parody his songs.

Google detects videos that use copyrighted content. Artists can have the video removed or allow it to stay online and share ad revenue with YouTube. In the last week of September when “Gangnam Style” had around 300 million views, more than 33,000 videos were identified by the content identification system as using “Gangnam Style.”

But since YouTube can be accessed from all over the world, wouldn’t Asia be responsible for a significant chunk of the $870,000? The countries with the second and third-highest views of the video are Thailand and South Korea.

“Ads rates vary depending on which country the video is played. Developed countries have higher ad rates and developing countries lower,” said Brian Suh, head of YouTube Partnership in Seoul.

And the country with the most views of “Gangnam Style?” The United States.


“Gangnam Style” has been downloaded 2.7 million times in the U.S. and has been the No. 1 or No. 2 seller for most weeks since its debut, according to Nielsen SoundScan.

The song sells for $1.29 on Apple’s iTunes Store, the market leader in song downloads. Apple generally keeps about 30 percent of all sales, so the PSY camp could be due more than $2.4 million.

How much PSY keeps and how much goes to his managers, staff and record label is unclear. South Korean industry insiders said PSY likely gets 70 percent and YG Entertainment 30 percent for U.S. downloads.

But earnings from downloads in PSY’s homeland are far from an embarrassment of riches.

South Koreans pay less than $10 a month for a subscription to a music service that allows them to download hundreds of songs or have unlimited access to a music streaming service. That makes the cost of a downloaded song about 10 cents on average. The average price for streaming a song is 0.2 cent.

PSY’s cut for downloads is 14 percent. That falls to 7.5 percent for streamed songs. Yes, 7.5 percent of 0.2 cent. And that’s before PSY’s “Gangnam Style” co-composer take his share. The biggest cut goes to his agent and online retailers.

According to South Korea’s national Gaon Chart, “Gangnam Style” was downloaded more than 3.6 million times and streamed around 40 million times as of November. That adds up to a little more than $61,000.

It’s likely the fast fading music CD industry generated even smaller revenue. PSY’s 9 percent cut from sales of 102,000 CDs in South Korea would earn him $50,000 or more, according to an estimate by Kim Dong-hyun, a senior manager at Korea Music Copyright Association.

As for many other parts of Asia, illegal downloads and pirated CDS are so pervasive that only a small minority are willing to pay up for the legal versions.


PSY has been jetting around the world, performing on shows such as “The X-Factor Australia” and NBC’s “Today Show,” but such programs usually cover travel costs and not much else, said Gary Bongiovanni, editor-in-chief of concert trade magazine Pollstar.

It is television commercials that are the big money spinner for the most successful of South Korea’s K-pop stars. PSY has been popping up in TV commercials in South Korea for top brands such as Samsung Electronics and mobile carrier LG Uplus.

Chung Yu-seok, an analyst at Kyobo Securities, estimates PSY’s commercial deals would amount to 5 billion won ($4.6 million) this year.

The money is cool. The products not so much. PSY is now the face of a new Samsung refrigerator and a major noodle company.


A fact little known outside South Korea is that PSY’s father, uncle and grandmother own a combined 30 percent of DI Corp., a company which makes equipment that semiconductor companies use to make computer chips.

It’s a stretch to plausibly explain how the success of “Gangnam Style” will boost DI’s profits but that doesn’t matter to the South Korean stock market. Perhaps inspired by the pure power of pop, DI shares surged eightfold from July after PSY’s hit reached No. 2 on the Billboard Hot 100 and No. 1 on the U.K. singles chart.

It was time to cash in for PSY’s grandmother, who sold 5,378 shares for about $65,000.

The share price has fallen since then but is still about double what it was before the release of “Gangnam Style.”

PSY’s agent YG Entertainment has also done well. Its share price is up about 30 percent since mid-July. The value of CEO Yang Hyun-suk’s stake has swelled to about $200 million, making him among the richest in South Korea’s entertainment industry.


The question now hanging over PSY is whether he will replicate the blockbuster success of “Gangnam Style” or end up remembered as a one-hit wonder.

“When this slows down, what comes next for PSY?” said Nielsen analytics vice president David Bakula. “Is it the evolution of a new musical style, something audiences are going to be craving en masse, or is it something that’s just a passing fancy?”

Analysts say “Gangnam Style” alone will not be enough to propel PSY into the ranks of musicians such as Adele and may not even be enough to make him the top-grossing K-pop star. That will depend largely on his upcoming album, which PSY said will be released in March.

Ryan Nakashima contributed to this report from Los Angeles.

Cheap Personal Finance: Money at Low Rate for Personal Needs

Are you searching for some bucks to meet your debts, are you in need of money because you have a home repair ahead? Or you may be in need of money because of certain business need. Well, all these needs require you to have money and that you may not have in your pocket. So, are you interested in finance scheme? Just don’t go by any finance scheme for this. There is cheap personal finance available for any of these purposes. Cheap Personal Finance is available for any of the above mentioned needs. Well, you can also buy a car or can go for a holiday with the aid of cheap personal finance. As most of these needs are personal in nature, they have termed this finance as cheap personal finance.

Cheap personal finance is available at affordable rates of interest, indeed, at cheap rates because there is the collateral pledging in the secured cheap personal finance. Collateral makes your go cheap because it assures the lender that his money will be paid back timely. In lieu of this, he advances the cheap personal finance at cheap rates. Cheap personal finance of secured tag is available for a term of 5 years to 25 years while the amount varies between £ 5000 and £ 75000.

Yet, there is another type that sparks another luminous side of cheap personal finance. It is the unsecured options of cheap personal finance, where you are not pledge any collateral for the money. Here, you can grab the amount ranging between £ 1000 and £ 25000. The term for the advance of this finance goes up to 10 years from 1 year. Cheap personal finance is available for the bad credit holders also. Only they have to pay slightly higher rates of interest.

Well, cheap personal finance is available online where every click of your mouse makes your move smoother and this also works to make the finance scheme cheap enough. Applying online is free and one has to fill in only a small application form to apply. Personal finance becomes cheap here because there are more choices you have here. Cheap personal finance is real cheap as the lender claim and the one who chooses this, is sure to earn a rainbow.

Start Making Money From Internet Marketing With Less Than $100

There is no smarter way to make money online than internet marketing, not just because you can make a lot -and I really mean a lot- of money, but you can do that with little or no money in your pocket.

There are many ways to approach the internet marketing business, and some of them involve paying for advertising like Google Adwords and other similar PPC services.

However, there are many ways to market online without the need for you to spend a dime in advertising while still reaching a great number of targeted prospects for whatever you are selling or promoting.

This means that you can put together a very efficient marketing operation where all your earnings will be profits. However, the downside of the free internet marketing methods are:

1) You will not attain immediate results. Internet marketing through article marketing (one very effective free technique), will take some time to deliver results, but make no mistake, it will.

2) It will take some work. Free methods usually involve building a network of content throughout the internet that will slowly start driving traffic to your site. This is a slow process, but has the advantage that once you have a huge network in place it will stay there and will keep driving traffic to your site forever.

3) It will take some studying. It is not enough to spread a lot of content over the internet, you also must learn how and where do you need to place that content in order for you to achieve actual results. Therefore, you need a source of knowledge which can be found in several good internet marketing courses.

Therefore, in order for you to make money from internet marketing you really do not need money, as the only essential that will demand an investment is your internet marketing education, which you can access usually for less $100. After that, all can be achieved with zero money in your pocket.

Now, how much can you honestly make from internet marketing using free marketing techniques?

If you take your time to learn and work consistently and systematically for a 3 month period you might well be putting an extra $1,500 – 2,500 per month in your pocket by the 3rd month, and by the 6th to 12th month you could be making a very relaxed living from your internet marketing operation. It all will depend on the kind of program or system you use and the dedication you put into building your business, so choosing a truly useful internet marketing course is crucial.

Believe me, internet marketing is a fascinating business in which you will always keep discovering new ways to make more and more money, all you need to do is start, and from there you will only go forward.

You can find some information about good educational resources for the internet marketer at this site: http://www.specialonlinebusinessreviewauthority.com.

Easy Steps to Make Money Through Internet Marketing!

The internet is now the way for doing business and companies see significant returns by doing business online. Just as marketing strategies play an important role in the traditional way of doing business, they are equally required when the Internet is used to do business.

Internet Marketing is all about making the best use of the power of the internet to reach across to a wide audience, located across the globe. The many aspects to internet marketing include affiliate marketing, pay per click advertising, e-mail marketing, banner ads, interactive advertising, search engine marketing, article marketing, and blogging.

Through these hosts of techniques, companies can gain attention of people who surf for information about their products or services. In other words, they can reach out to a targeted audience and get a positive response from such as audience, since the people they target are the ones actually seeking their services.

Internet marketing has a lot to offer to companies doing business over the internet and is now seen as a vital tool for business promotion. It offers a host of benefits such as:

? Customers can buy the product or service they want, at their convenient time. All they have to do is log onto the Internet, search for the relevant site, learn about products and make their online purchase.

? Internet marketing saves time and money. All the time and money resources that would have otherwise been put into ad campaigns in the T.V or through the newspapers can be put into other important business requirements, because internet marketing is not so expensive or time-consuming.

? Any company operating at a local level can move onto an international platform using the internet as a tool. Using the internet they can spread information about their products or services to national and international markets.

? The results of internet marketing are easier to track than traditional media. So, the effects of strategies used are seen immediately and this information can be used to shape business ideas.

Internet marketing is gaining popularity because of the advantages it offers to businesses trying to reach out to customers using the internet. If we must understand the benefits offered by internet marketing, we need to see how it actually works in an example.

As an example, let?s see how internet marketing can be applied to a website to promote it across the internet. If a company wishes to popularize its products and services across the internet, it requires a good website. This means the site must look good and present information in a clear and concise manner. It should have tools by which user can easily navigate the site and it should have security features in place for visitors to make purchases safely.

Above all these measures the website must be search engine friendly for it to turn up in top listing during searches. This includes placing the right keywords in the contents and using link popularity services to promote the site in search engines. It is all these strategies put together that will make the site popular over the internet.

The objective of Internet marketing is to increase traffic to your website, thereby promoting sales. Affiliate programs, pay-per-click, behavioral targeting, latent semantic indexing, targeting at the right audience, are all steps which form part of the internet marketing strategies that promote this objective. If a company adopts just the right mix of internet marketing strategies, their popularity in the internet rises and they see a constant stream of visitors. Much of these visitors turn into qualified leads and sales, which helps them in turn to achieve business objectives.

However, there are some issues of concern in the area of internet marketing. One main limitations is that technologies which process payment (though they seem very reliable) have yet to fully advance and emerge and fool-proof systems. Shopping over the internet nothing like real shopping, where you can actually feel the goods you want to buy before you buy them and as a result no matter what strategies you use, the internet is really not the place to sell certain goods which really need touch and feel before purchase. If a company were to design a large and complicated website, a user with a slow internet connection can?t have the shopping experience the site can actually give them and this is a turn-off for the visitor.

Above all these concerns and in spite of the popularity of television and other media, internet marketing is being widely used to sell products and services, because the internet is playing a vital role in spreading information to people across the globe. It is the new way to reach out to a wider audience and in course of time will be as much used as television, radio and other forms of advertisement by businesses to promote themselves to potential customers across the globe.

5 Best Internet Marketing Strategies for your Home Based Internet Marketing Business to Make Serious Money Online!

Now, I am going to give you the 5 best internet marketing strategies to make serious money online. Those best internet marketing strategies are extremely powerful strategies for everyone who is looking for how to make serious money online from home business. You’ll discover proven success & the best internet marketing strategies for building your highly successful home based internet marketing business.

Here are the 5 best internet marketing strategies to make serious money online:

Strategy #1: Research hot niche keywords to attract more traffic, maximize the benefit of your PPC campaigns, and find new hot niche markets with high demand.

This is the first important strategies you must do for your own home based internet marketing business. Discovering hot niche keyword research with low competitors is the KEY successful factor for:

– Setting up your high quality website with high relevancy & targeted traffics

– Improving your search engine ranking/optimization

– Building your unique & high quality content/articles with keyword-rich

– Establishing your pay-per-click campaign

Strategy #2: Sell to visitors when they’re on your web site with a great sale letter AND after they leave.

Second of the best internet marketing strategies you must concern is to provide a great sale letter on your website. This strategy is about writing a great sale letter with high conversion rate & builds your online mailing lists. I highly encourage you to focus on how to convert traffics into sales through your own salesletter on your website and collect your visitor’s personal information for further sales in the future. I saw many home based internet marketing business people that they focus on how to drive traffics to their website rather than on how to convert traffics into sales. You’ll get nothing if you can?t convert your visitors into your customers. The more conversion rate you have, the more sales you get! Even if your visitors won’t buy or make any purchases from your website, you must keep their personal information in order to use for further sales in the future. This is one of the huge make money business opportunities!

Strategy #3: Automate your home based internet marketing business to leave you free to grow it in the future… and come up with new money-making ideas

Without this automation internet marketing strategy, not only would you get fewer sales, you simply wouldn’t have the time to research ideas for new home based internet marketing businesses, let alone start them up and manage them. By building home based internet marketing business that is fully automated. You can withdraw from your day-to-day operation works and you will have time to look for more untapped niche markets. My experiences show that this strategy is the best of the best internet marketing strategies to grow your home based internet marketing business.

The example of how to automate your home based internet marketing business is to automate your email promotion internet marketing strategy. You need an autoresponder to take a responsibility of this stuff!

Strategy #4: Utilize full use of the expertise of others to maximize your make money business opportunities and revenues

Don?t reinvent the wheel all the time! You must utilize full use of the expertise of others to maximize the opportunities to make serious money online from home based internet marketing business. My highest recommendation is to learn from other successful internet entrepreneurs in the membership site and try to come up with a lot of questions you have in your mind. I am sure that those entrepreneurs are willing and ready to help you to your success in home based internet marketing business.

Great tips on internet marketing & secrets of how people can make money over $5,000,000 in one year. You?ll discover real-life case studies – which you have never seen somewhere else – of people who make big money online. Also, you?ll find a great tips & top secrets of their hugely success.

Strategy #5: Don’t give up & never stop learning!

The last best internet marketing strategies for your home based internet marketing strategy is you! You have to learn all the time. I would love recommend that you don?t give up until you achieve your goals. Also, learning all the time in the internet marketing world is a must.

Final thoughts, the best internet marketing strategies for your highly successful in home based internet marketing business are: research, sell, automation, utilization and self-improvement. I strongly believe that those best internet marketing strategies will help you definitely to your goals. Also, you will absolutely make serious money online in your home based internet marketing business with taking those best internet marketing strategies into your action seriously.

#1 best internet marketing course – learn how to build highly profitable home based internet marketing business from scratch and discover great tips on internet marketing of how to make money over $65,000 in a month!

Get FREE report now to discover great tips on internet marketing, internet marketing techniques and secrets of how to make serious money online at home easy through your online home based internet marketing business with multiple best internet marketing strategies (e.g. email promotion internet marketing, affiliate marketing business, and blogging). There are many easy ways to make money online there. You?ll learn a lot of easy ways to make money online at home. Also, you?ll save your time & money for your online home based internet marketing business!

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