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Gangnam Style Changes the Money in Music

As “Gangnam Style” gallops toward 1 billion views on YouTube, the first Asian pop artist to capture a massive global audience has gotten richer click by click. So too has his agent and his grandmother. But the money from music sales isn’t flowing in from the rapper’s homeland South Korea or elsewhere in Asia.

From YouTube ads and iTunes downloads, 34-year-old Park Jae-sang — better known as PSY — and his camp will rake in at least $7.9 million this year, according to an analysis by The Associated Press of publicly available information and industry estimates. An even bigger dollop of cash will come from TV commercials. But for online music sales in South Korea, he’ll earn less than $60,000.

Here’s how it works.

YOUTUBE

“Gangnam Style” with its catchy tune and much imitated horse-riding dance is the most-watched video on YouTube ever.

The viral video has clocked more than 880 million YouTube views since its July release, beating Justin Bieber’s “Baby,” which racked up more than 808 million views since February 2010. PSY’s official channel on YouTube, which curates his songs and videos of his concerts, has nearly 1.3 billion views.

TubeMogul, a video ad buying platform, estimates that PSY and his agent YG Entertainment have raked in about $870,000 as their share of the revenue from ads that appear with YouTube videos. The Google Inc.-owned video service keeps approximately half.

PSY and YG Entertainment also earn money from views of videos that parody his songs.

Google detects videos that use copyrighted content. Artists can have the video removed or allow it to stay online and share ad revenue with YouTube. In the last week of September when “Gangnam Style” had around 300 million views, more than 33,000 videos were identified by the content identification system as using “Gangnam Style.”

But since YouTube can be accessed from all over the world, wouldn’t Asia be responsible for a significant chunk of the $870,000? The countries with the second and third-highest views of the video are Thailand and South Korea.

“Ads rates vary depending on which country the video is played. Developed countries have higher ad rates and developing countries lower,” said Brian Suh, head of YouTube Partnership in Seoul.

And the country with the most views of “Gangnam Style?” The United States.

LEGAL DOWNLOADS, CDs

“Gangnam Style” has been downloaded 2.7 million times in the U.S. and has been the No. 1 or No. 2 seller for most weeks since its debut, according to Nielsen SoundScan.

The song sells for $1.29 on Apple’s iTunes Store, the market leader in song downloads. Apple generally keeps about 30 percent of all sales, so the PSY camp could be due more than $2.4 million.

How much PSY keeps and how much goes to his managers, staff and record label is unclear. South Korean industry insiders said PSY likely gets 70 percent and YG Entertainment 30 percent for U.S. downloads.

But earnings from downloads in PSY’s homeland are far from an embarrassment of riches.

South Koreans pay less than $10 a month for a subscription to a music service that allows them to download hundreds of songs or have unlimited access to a music streaming service. That makes the cost of a downloaded song about 10 cents on average. The average price for streaming a song is 0.2 cent.

PSY’s cut for downloads is 14 percent. That falls to 7.5 percent for streamed songs. Yes, 7.5 percent of 0.2 cent. And that’s before PSY’s “Gangnam Style” co-composer take his share. The biggest cut goes to his agent and online retailers.

According to South Korea’s national Gaon Chart, “Gangnam Style” was downloaded more than 3.6 million times and streamed around 40 million times as of November. That adds up to a little more than $61,000.

It’s likely the fast fading music CD industry generated even smaller revenue. PSY’s 9 percent cut from sales of 102,000 CDs in South Korea would earn him $50,000 or more, according to an estimate by Kim Dong-hyun, a senior manager at Korea Music Copyright Association.

As for many other parts of Asia, illegal downloads and pirated CDS are so pervasive that only a small minority are willing to pay up for the legal versions.

TV COMMERCIALS

PSY has been jetting around the world, performing on shows such as “The X-Factor Australia” and NBC’s “Today Show,” but such programs usually cover travel costs and not much else, said Gary Bongiovanni, editor-in-chief of concert trade magazine Pollstar.

It is television commercials that are the big money spinner for the most successful of South Korea’s K-pop stars. PSY has been popping up in TV commercials in South Korea for top brands such as Samsung Electronics and mobile carrier LG Uplus.

Chung Yu-seok, an analyst at Kyobo Securities, estimates PSY’s commercial deals would amount to 5 billion won ($4.6 million) this year.

The money is cool. The products not so much. PSY is now the face of a new Samsung refrigerator and a major noodle company.

THE FAMILY

A fact little known outside South Korea is that PSY’s father, uncle and grandmother own a combined 30 percent of DI Corp., a company which makes equipment that semiconductor companies use to make computer chips.

It’s a stretch to plausibly explain how the success of “Gangnam Style” will boost DI’s profits but that doesn’t matter to the South Korean stock market. Perhaps inspired by the pure power of pop, DI shares surged eightfold from July after PSY’s hit reached No. 2 on the Billboard Hot 100 and No. 1 on the U.K. singles chart.

It was time to cash in for PSY’s grandmother, who sold 5,378 shares for about $65,000.

The share price has fallen since then but is still about double what it was before the release of “Gangnam Style.”

PSY’s agent YG Entertainment has also done well. Its share price is up about 30 percent since mid-July. The value of CEO Yang Hyun-suk’s stake has swelled to about $200 million, making him among the richest in South Korea’s entertainment industry.

THE FUTURE

The question now hanging over PSY is whether he will replicate the blockbuster success of “Gangnam Style” or end up remembered as a one-hit wonder.

“When this slows down, what comes next for PSY?” said Nielsen analytics vice president David Bakula. “Is it the evolution of a new musical style, something audiences are going to be craving en masse, or is it something that’s just a passing fancy?”

Analysts say “Gangnam Style” alone will not be enough to propel PSY into the ranks of musicians such as Adele and may not even be enough to make him the top-grossing K-pop star. That will depend largely on his upcoming album, which PSY said will be released in March.

Ryan Nakashima contributed to this report from Los Angeles.

The Most Important Internet Marketing Success Tips for Free


As an internet marketer what do you want to achieve by bringing your self success? More often than not it is going to be the money. And in order to get the money as an internet marketer you have to be familiar with the best internet marketing success tips. If you want to be truly successful at online marketing then you need to first cover the fundamentals and learn what it takes to be an entrepreneur. Don’t worry though because I am about to tell you the most important internet marketing success tips for free. Are you ready? Ok, then let’s get down to business.You Must Market Your InterestWhat are you genuinely interested in? For more details www.sell-using-the-web.com .There must be something that you like, right? The reason I ask is because the most prominent mistake that internet marketers make is that they attempt to shape their whole entire business that they know next to nothing about and have no interest in. For example, many new internet marketers attempt to tackle the niche of “making money online” without ever having made money online themselves. And while they may be interested in the idea behind the “make money online” niche, they still have no experience with this niche at all. This is why it is extremely important to pursue a niche that you are actually interested in and have prior experience with before attempting to market it online. It will not only help you stay motivated but it will also help you present yourself as a reputable source.Take Action As An Internet MarketerAnother mistake that new internet marketers make is that they spend to much time looking up all of the latest and greatest methods of making money online, marketing related products, or just flat out procrastinating. For whatever reason they fail to take action. And without taking action it is impossible to actually earn cash by marketing online. Even if you are certain that whatever course of action you are planning on taking online, do it anyway. How will you know if you never try it out? And the thing is that it is actually a good thing to fail. Because by failing you will actually learn something which will help you much more later on in your internet marketing endeavors. For more details   www.inside-the-minds-of-winner.com. So, if you want to actually make something of yourself as a marketer online then you need to try something out. Pick a method that you are comfortable with and stick to that plan. It’s as simple as that.Spend Your Money On Good ProductsI know, I know. I realize that I just told you to not spend your money on “make money online” products but hear me out. There are some things that you just have to spend money on if you plan on sticking around as an internet marketer. A domain, web hosting, an autoresponder, software, and so much more. Don’t feel too overwhelmed though because you really don’t need these things right this minute. But what you do need is a reliable system for internet marketing. A system that will allow you to make the most out of your hard work and allow you to work smarter. Believe it or not, there are actually reliable online marketing products available offering incredible techniques and methods. If you want to make some serious cash by using these internet marketing success tips then you need to find an affordable and reliable system for earning money online.

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A Few Tips For Success In Internet Marketing


The internet is very dynamic, and in order to succeed, you need to be well informed and up to date with the various techniques of marketing on the internet.Indeed, marketing on the internet has changed considerably over the past few years. Nowadays, methods for promoting products or services on the internet require an increasing selection of multimedia features and capabilities, much different and advanced from days past.So what are the techniques and you must consider incorporating into your internet marketing efforts in order to increase traffic to your website and boost your sales.• Provide and share expert tips and ideas. For more details visit to www.podcasting-teleprompter.com.Successful internet marketers share various tips and secrets their email lists, or online customers on a regular basis. Some internet marketers offer daily “tips’ which they send through an auto responder. These days, having a trusting and confident relationship with your clients and potential customers is very essential. This boosts your sales and increases your internet marketing business profits.• Publishing e-Books , A very popular approach for generating profits and revenue to publish and promote e-book on the topic related to your business. You can give these out for free with links to your website. On the other hand, the internet is now the major source of information. So you can write and publish e-books on any topic. You can sell these online and earn a lot of money.• Educational activities , One of the single most important ways to increase your personal knowledge and expertise with any given topic is to get involved somehow with teaching this topic to others. Once developed, separate the materials into small sections for delivery and distribution.For more details go to www.outsource-beginners.com.There are a number of ways to distribute the materials out to your potential clients. Direct mailings over a period of time, or many successful marketers set the individual segments up into an email marketing auto responder program that sends the messages out to a predetermined list of clients and customers over a prearranged rate. Distributing this information gives you the perfect opportunity to include small “snippets” of promotion for yourself or various products or services which you sale or promote. You will be amazed at how effective this particular technique is.• Link Exchange Directories , Although not everyone thinks of it, you must sponsor a directory website with open invitations for others to include links, banners and promotional advertisements back to their sites. Beyond including your banners, links, and advertisements sprinkled throughout the page; you gain the added benefit of having reciprocal links exchanged with others in the process.Developing, marketing, and selling of materials utilizing internet marketing ideas and techniques can be fun and profitable. Finding new, creative, and innovative methods for growing your internet marketing business requires some effort. Because the internet is very dynamic, you must always be well informed about the tools for promoting your internet marketing business.You must be flexible and keen to explore possibilities and new techniques for your internet marketing business. Have fun trying different promotional strategies for your internet marketing business to see what works best for you and your products.

Home Based Internet Marketing Business – 6 Best Internet Marketing Strategies to your Success

For internet entrepreneurs, there are many internet marketing strategies to increase sales and maximize profits online. You will discover and learn the best internet marketing strategies in this article. With those strategies, you will boost skyrocket your profits and grow rapidly your home based internet marketing business.

Strategy #1: Research You Everything You Need to Know Effectively.

It is obvious that research hot niche keywords to attract more traffic, maximize the benefit of your pay per click (or PPC) campaigns, and find new hot niche markets with high demand are required in this strategy. Of course, this is the first important strategies you must do for your own home based internet marketing business. With those well-researches, you will understand everything you must know for your markets, particularly needs and want in the market. There are many resources on the internet to help you to discover hot niche markets and keywords. The highest recommendation for discovering those markets and keywords is to use both of Overture and WordTracker keyword search tools to generate a massive list of keywords. With the list, you can analyse and evaluate the market, competitors and keywords.

The first key success of home based internet marketing business is to discover niche keywords with low competitors. With those keywords, you can: (1) set up your high quality website with high relevancy quality traffic (2) Improve your search engine ranking in search engines (3) Build your unique & high quality content/articles with keyword-rich and (4) Create your pay-per-click campaign.

Strategy #2: Approach the Front-Back Sell through Great Sale Letter.

Second of the best internet marketing strategies you must concern is to provide a great and easy to understand sale letter on your website. This internet marketing strategy is all about writing a great sale letter with high conversion rate and builds your online mailing lists. The sale letter on your website is the first place for visitors to walk through your products, services, testimonial, bonuses and your required action. You should state all required information for what they are looking. You should definite clearly what you want visitors to do in your website. For example, you might want them to order your products, you want them to subscribe your mailing lists or you want them to download your bonuses. The highest recommendation in this strategy is to focus on how to convert those visitors to buyers through your own sales letter. You will not earn any dollars if you can not convert those visitors into your buyers. Also, you are losing your time to drive traffic to your website if you can not convert into sales. Remember, the more conversion rate you have, the more sales you get!

Apart from trying to sell your products through sales letter, it is obvious that you should capture visitors’ information in order to sell your products or other products to them after they leave. Without capturing the information, you are losing the opportunities to earn money in the future.

The real keys to your success in this strategy are: to create a powerful sales letter with high conversion rate and sell products in the future. With capturing the visitors’ information, the opportunities to make money in the future are opened.

Strategy #3: Do Not Reinvent the Wheel.

The core concept of this strategy is that you do not reinvent the wheel all the time. You must utilize the full use of others’ expertises to maximize the opportunities to make serious money online from home based internet marketing business. There are many websites, expertises and other successful entrepreneurs on the internet. You can ask them to minimize your mistakes and grow your home based internet marketing business. The highly recommendation is to join other membership sites and utilise the others’ expertise as much as possible. The more you learn, the more you know! With others’ support, you will minimize your mistakes and can grow your business easier.

The real keys to your success in this strategy are: (1) to research effectively from others and (2) utilise those others’ expertise to minimize your mistakes and maximize your profits. Many studies reveal that those truly successful internet entrepreneurs are willing to help people who are serious and passionate with the internet marketing and success.

Strategy #4: Automate Your Home Based Internet Marketing Business.

Without the automation internet marketing strategy, not only you would get fewer sales, you simply would not have more time to research ideas for new home based internet marketing businesses. By building home based internet marketing business that is fully automated. You can withdraw from your daily business as usual works and you will have more time to look for more untapped niche markets and other opportunities. Many studies show that this strategy is the best of the best internet marketing strategies to grow your home based internet marketing business in the long term. The rules of thumb, 80/20 rule, for your business are: (1) put 80% of your effort and time for your day-to-day operation tasks and (2) put another 20% for growing your business.

The real keys to your success in this strategy are: to find automated tools to help you and automate your online business. With those tools, you will have more time to think and grow your business. Otherwise, you will live in the daily business as usual works.

Strategy #5: Set up your own affiliate program.

There is no doubt that affiliate marketing business is a win-win relationship business between merchants and affiliate entrepreneurs. If you have your own products or even profitable products, it is a great idea to boost your sales through the affiliate marketing business. You will pay the affiliate commission to those affiliate marketing entrepreneurs when they gain sales for you. All you have to do is to support and follow up with those affiliate marketers in order to maximize your profits online. With those super affiliate marketing entrepreneurs, your sales will be increased rapidly and consistency.

The real keys to your success in this step are: to build a great relationship with affiliate entrepreneurs and support them as much as possible. Their sales are your sales too.

Strategy #6: Improve Yourself Consistency.

The last best internet marketing strategies for your home based internet marketing strategy is you. You are the most important and valuable asset in your business. You have to improve yourself all the time. Learning everything you need to know for your business is a must. Also, you should not give up too quickly if you can not earn big money in the short term. Truly entrepreneurs are always looking forward to the long term success. The online internet marketing business is a real business. With this sense, you have to treat it as real business.

The real keys to your success are to improve yourself, the best valuable asset in your business, and to build consistency your online internet marketing business always.

Final thoughts, the best internet marketing strategies for your highly successful in home based internet marketing business are: well effective researches, front-back sell, smart utilization, automate effectively, and self-improvement consistency. With these things, there is no doubt that you will success in the home based internet marketing business.

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Learn success secrets from other regular people why they can earn over $5 million dollars per year. You will discover real-life success stories in the internet marketing world who success in their career. You will learn top their secrets for their success. Also, you will learn how to create high conversion rate website, worth $5,000, from the expert team.

Read more articles about online home based internet marketing business and how to make serious money online at:http://www.zMakeMoney.com/blog

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The Success Path of Internet Marketing Gurus

In any business including internet marketing, the rule of 80/20 is applied, which means twenty percent of top performing internet marketers are making 80% of money online. If you want to success in your internet marketing business, then, you need to be the top 20% in the group to share the 80% of online money making opportunities. And, if you are not born to be an internet marketing expert, then, following the success path of internet marketing gurus is the best option. What are the characteristics of those successful internet marketers that help them to make tons of money online?

Characteristic #1: They build toward their success

When an internet marketing gurus stated that they can earn a few thousands a days and if you follow their method, you will achieve the same result. Well, you must interpret the statement correctly. Yes, they are earning that money, but it is not happen overnight, they work hard & long hours initially to get their website and income to current level. You can’t expect to start your internet marketing business today and will successfully earning thousands a day tomorrow or within a few days. You can copy the methods used by internet marketing gurus to help you achieve your goal in the shortest possible period of time because you can avoid most mistakes that can waste your time and efforts if you do it with your own method.

Characteristic #2: They develop and sell their own products

Those internet marketing gurus may get started with selling other people products but at the end they develop and sell their own products. Hence, you must have your own product in order to achieve the success. And, internet marketing gurus don’t sell their products only by themselves, they let others to sell their products on affiliate networks and share a big percentage of revenue, normally 50% – 75% to their affiliates. Hence, in order to use the power of affiliate network to sell your products, you need to willingly share a sufficient profit to your affiliates so that they can cover their marketing cost while making a good profit out of it.

Characteristic #3: They build their prospect & customer list

Internet gurus don’t sell or propose their products to their prospects or customers on one time basis; they want to keep the contact of their customers or prospects for future marketing and sales purpose. That’s why their sales page’s visitors normally will be given freebies such as free e-books, guides, newsletters or informative reports in exchange with their email and name. Psychologically, most people like to have free stuffs and willing to enter their email contact just to download their free copies. This is how internet marketers build a huge customer / prospect list which they can use to up sell their future products.

Characteristic #4: Their names are worth the value

The top 20% of internet marketers are well known in the internet marketing world. Their name itself is the assurance to the quality of their products or the products they are promoting. More people will believe that the marketing methods used by internet marketing gurus will work as compare to the same methods if propose by an unknown internet marketer. Hence, you must work your way to become a famous internet marketer. Writing review, testimonial & generate free reports and guides to help others in their internet marketing business enable you to get exposure and to be recognized as an expert. When, your name get to known in the internet marketing world, your products or the products you are promoting will be easily gets buy off.

Summary

Internet marketing gurus make their ways to achieve to the top 20% of the success of internet marketing and make 80% of the money online. You can follow their success path to achieve their level in the shortest possible period of time by avoiding the potential mistakes along your success path.